( 12:23 PM ) David
Why do I need a web site? This is a question I hear almost every day. There are so many busineses that still do not understand the Internet and what it can do for their business. Therefore I decided to write a small article about what a website can provide businesses around the world.
To begin with, a web site is a very powerful marketing tool, and very affordable. Why is it a powerful marketing tool? Because you can have company information, frequently asked questions and answers, products and services information and much more available to clients 24 hours a day 7 days a week. That alone is very powerful. You can be at home having dinner and a potential client can be looking at your products or services.
To be able to provide customers with 24 hours customer service is a very important factor of having a web site. Sometimes customers don't want to wait till the morning to call and ask a simple question. With a web site they don't have to, they can log on and find the answers anytime.
A web site is also a professional image of your company. When potential customers are looking for services you offer online they will find your competitors, and you, if you have a web site. Many times what will help make the decision of which company to go with, many items play a role, such as design of web site, usability (user friendly web site), information, and customer service.
A web site should be easy on the eyes. The Internet is all visual, therefore, if the design of your site is poor, your potential customers may move on to the next site, which will probably be your competitor.
A web site should be rich in content. If your web site looks good, but has no information, your potential client is likely to move on to a site that provides detailed information on what they're looking for.
A web site should be user friendly. If you have a nice looking site, lots of content, but it's hard to navigate, your potential customers may get lost trying to find the information they're looking for, and move on to the next site.
There are so many reasons every business should have a web site, and if your business doesn't, then you're missing out on a great marketing opportunity, as well as convenient customer service.
To be continued ....
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